Amy Sanderson Flowers, A Florist Based Out of Edmonton
As a wedding planner, I highly suggest meeting with vendors and finding the ones that you
“click” with. We all want your day to be perfect, but if we can see our clients’ vision and share it;
we often make the best pairs. I had the honour of meeting with Amy of Amy Sanderson Flowers
a while back. We talked over coffee and I observed her love for flowers and her career in general.
I wanted to share with you some of the questions that I had asked her because I really feel that
she is not a vendor to be brushed aside. Her work is beautiful and she brings a lot to the table.
What types of floral styles do you like? Do you have a signature style?
I am drawn to, and practice, a natural style of floral design. This is often characterized by loose, lush arrangements featuring many different kinds of flowers. The seasons are heavily influential; in the spring there is an abundance of soft scents and colours, delicate tendrils, and dramatically arching bulbs, whereas summer brings bold face flowers like roses and dahlias, fruiting branches, and feathery grasses. Working so closely with seasonal materials means there’s always an element of unpredictability but I think that’s what makes the style so dynamic.
How long were you in New York for? Do you feel like you can offer
different ideas because you trained there?
I lived in New York for four years and it was hugely influential. Before moving, the city loomed large in my mind for its music, food, and the flower scene that was taking off in Brooklyn. I took advantage of all of those things and had few real regrets or disappointments. You have to dream big there and I have a lot of respect for that.
When it comes to flowers, New York florists have amazing access to some of the best materials from around the world and the ones I trained with are obsessed with finding the perfect blooms. Because they have such freedom of choice, their expression of colour and texture is particularly nuanced. I have brought back to Edmonton an appreciation of subtle colour shifts and a willingness to include any plant material in an arrangement or installation, from roots to towering branches.
Do you benefit from social media such as Instagram and Pinterest?
Do you think that floral arrangements have changed because of social
media and the fact that pictures can be shared so easily?
Personally, I love Instagram, and it has been a great way for me to stay connected to flower friends around the world and follow new trends. Floral design, like fashion, shifts frequently, and social media has helped disseminate those trends more quickly in recent years. Right now I’m really inspired by some of the work I see happening in Australia, particularly when it comes to using sustainably grown flowers in contemporary installations. But the flower industry is pretty conservative and is dependent on a complicated supply chain so widespread change is slow.
I have also found social media has firmly become part of the relationship between clients and florists, largely for the better. I love to see images clients have pulled together (of everything from flowers to architecture) and this material becomes a jumping-off point for unique designs. Where it is less fun is when you’re asked to recreate someone else’s design exactly.
Your website says serving the Edmonton area and Banff and Canmore.
Do you charge extra for weddings in Banff and Canmore?
No, I do not charge extra for weddings in Banff or Canmore.
Do you charge for consultations?
No, I do not charge for consultations.
Do you deliver; if so would that be an extra cost?
I do deliver and the price varies depending on the size of the event.
Do you have a minimum budget?
No, I do not have a minimum budget.
Do you offer specific packages or is everything customized?
At this time everything is customized. Eventually I would like to offer packages for brides interested in using predominantly local flowers.
If you could convey one piece of advice to the readers, what would it be?
I believe flower arranging is a form of artistic expression, and if you allow them, floral designers are excited to help tell stories or create spaces that are meaningful to you, so when you’re hiring a floral designer it’s important to think about whose work resonates with you or speaks to you in some way. Out of this comes trust, mutual respect, and the best creative relationships!
Thank you for taking the time to learn a little bit more about me! I hope to hear from you soon.
If you’d like to learn more about Amy Sanderson Flowers
Phone number is (780) 996-0039
E-mail is firstname.lastname@example.org
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