Behind the Scenes with Amy Masand of Everly Invitations
About a month ago, I was part of a styled shoot. It wasn’t your typical traditional wedding idea, so the best way to get images of the concept was to do a styled shoot.
I wanted really colorful and unique wedding stationery for this shoot too. I went to Amy, of Everly Invitations, and she brought my very basic vision to life. Her stationery designs for the shoot definitely pulled everything together beautifully (I’ll share photos of the shoot soon).
Anyhow, so on today’s blog entry I thought I’d share an interview with Amy.
At what point in their wedding planning, should the couple be meeting with you?
8-10 months before the wedding is the perfect time to meet. If the couple would like to send save-the-dates, or they are doing a destination wedding, 10-12 months is the right time.
How did you get into doing wedding stationery?
A friend asked me to design her wedding invitations in 2013.
What’s your favorite thing about wedding stationery?
I love that every couple has a different style. Some love a really modern, clean look, while others love embellishment. It gives me the opportunity to really get to know each couple and customize the experience to their love story.
What other wedding stationery items do you design?
All the coordinating items for the ceremony and reception, including signage (such as seating charts), programs, place cards, table numbers and thank you cards. Basically, any paper or signage item can be created to match the look of the invitation suite.
Do you have a specific style?
I like to blend classic elegance with modern, clean lines.
Are there any new styles/colors/trends that you absolutely love?
Touches of greenery (vines, leaves etc) is very trendy for 2018. It is a classic look that will never go out of style. Blush and gold is always a classic. For something different, I think purple and black is elegant and creates a great ambiance.
If there are multiple pieces for the invites, do you also assemble them?
Assembly service is optional, but we do offer it. Most of our couples prefer to assemble the invitations themselves, so they can allocate more of their budget to the actual invitations.
Do you help with wording and proper etiquette concerns?
Yes, this is included in my service. One of the most common questions is about wordings for an adults only wedding. I generally recommend putting a line on the reply card that says “we have reserved (#) spots for you.” It is subtle enough not to offend, but still gets the point across.
In your experience, how can a wedding invitation fail?
Wedding invitations really set the tone and expectation for your event. It is good to have a vision for the decor and style of your wedding before ordering invitations, so that couples can ensure everything looks coherent and flows well together.
If you’re ready to get your wedding stationery designed, or have a question about the process:
Email Amy: firstname.lastname@example.org
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